Publish Your SaaS on Multiple App Stores: The 7-Store Strategy (2026)

Publish your SaaS on multiple app stores: the 7-store strategy (2026)

2026-06-12· 9 min read

Publish SaaS on 7 app stores — multi-store strategy

In e-commerce, selling on one channel is not a strategy — it's a starting point. The same logic now applies to SaaS distribution. Publishing only to Google Play reaches Android users. Publishing to all 7 stores — mobile and desktop — reaches professional buyers on every platform where they actually discover and install software. Here's what each store covers, who it reaches, and how to run the whole pipeline without a dedicated DevOps team.

The 7-store landscape: who lives where

The common mistake: treating all stores as interchangeable. They have distinct audiences with limited overlap. A user who finds your SaaS on the Snap Store is almost certainly not the same person who would have found it on Google Play — they use different devices, different OS defaults, different discovery habits.

Google Play

Android · 25$ one-time

Always first

3.4B Android devices worldwide. The broadest reach for mobile. High consumer + professional mix.

Amazon Appstore

Android / Fire OS · Free

High for B2C/SMB

90M+ Fire tablet users + corporate Android fleets that use Amazon MDM. Strong in education and SMB.

Samsung Galaxy Store

Android (Samsung devices) · Free

High for Android coverage

900M+ Samsung users who see Galaxy Store as their primary store. Galaxy-first users often don't use Google Play.

Microsoft Store

Windows 10/11 · 19$ one-time

Essential for B2B SaaS

200M+ monthly active users. Corporate buyers, IT professionals, knowledge workers. The B2B trust signal.

GitHub Releases

Windows / macOS / Linux · Free

Always include (zero cost)

Developers, technical users, open-source community. No store fee, instant delivery, permanent URLs.

Snap Store

Linux (Ubuntu + 40 distros) · Free

High for developer-facing SaaS

40M+ Ubuntu users, developer-heavy audience. High LTV segment for B2B SaaS — installs with one command.

Flathub

Linux (cross-distro) · Free

Worthwhile (zero marginal cost)

2M+ daily active users across all Linux distros. Growing fast — Flatpak is the Linux app standard.

The pipeline: one build, 7 destinations

The reason most SaaS founders stop at Google Play is friction: each store has its own account, its own submission process, its own listing format. SaasToStore's LAUNCH pipeline collapses this into one session:

Build session flow

1Paste your SaaS URL → PWA check determines TWA vs Capacitor path
2Configure: app name, package ID, icon (512px), splash screen, version
3Trigger Build All — Android V2 (Capacitor) + Desktop V3 (Tauri/Pake) run in parallel
4Android artifacts: signed .aab + .apk → Google Play, Amazon, Samsung (auto-publish if connected)
5Desktop artifacts: Windows .msi, macOS .dmg, Linux .AppImage → GitHub Releases + Microsoft Store + Snap + Flathub
6All 7 stores updated from a single build credit

Store account setup: the one-time investment

The biggest upfront effort is creating accounts on each store. Do this before your first build so the connected stores are ready for auto-publish:

Store	Account URL	Fee	Time to setup
Google Play	play.google.com/console	25$ one-time	1–2 days (ID verification)
Amazon Appstore	developer.amazon.com	Free	1 day
Samsung Galaxy Store	seller.samsungapps.com	Free	1 day
Microsoft Store	partner.microsoft.com	19$ one-time	1–2 days
GitHub Releases	github.com (existing account)	Free	Minutes
Snap Store	snapcraft.io	Free (Ubuntu One account)	Hours
Flathub	flathub.org (GitHub token)	Free	Hours

Total one-time cost: 44$ across all 7 stores. Total ongoing cost per build: the SaasToStore LAUNCH plan.

Which stores to prioritise for your SaaS type

B2C consumer SaaS

✓Google Play (must)
✓Amazon Appstore (high reach)
✓Samsung Galaxy Store (Android coverage)
✓GitHub Releases (free tier)

B2B / professional SaaS

✓Google Play (must)
✓Microsoft Store (essential — corporate trust signal)
✓GitHub Releases (developer users)
✓Snap Store (technical buyers)

Developer tool / productivity

✓GitHub Releases (primary for devs)
✓Snap Store (Linux devs)
✓Flathub (Linux coverage)
✓Microsoft Store (Windows devs)

No-code / maker tool

✓Google Play (must)
✓Microsoft Store (Windows makers)
✓Amazon Appstore (SMB users)
✓Flathub (growing Linux maker community)

Start with the full pipeline

The marginal cost of adding stores 2–7 after you've built for Google Play is low — the .aab is already signed, the desktop build runs in parallel, and the SaasToStore pipeline handles the store-specific packaging. Set up the accounts once, run the pipeline, and your SaaS is discoverable everywhere your users actually look for software.

Check your SaaS for store readiness

Free PWA audit — tells you which stores you can publish to today, in 10 seconds.

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Frequently asked questions

Should I publish my SaaS on multiple app stores?+

Yes, if you're targeting professional or B2B users. Google Play covers Android users, Microsoft Store reaches Windows professionals, Amazon covers Fire devices and corporate Android, Samsung Galaxy Store gets Samsung-first users. Each store has a different audience with low overlap — multi-store distribution is the equivalent of selling on multiple channels in e-commerce.

Is it worth publishing my SaaS on the Microsoft Store?+

For B2B SaaS, yes. The Microsoft Store is where corporate buyers search for Windows software. A listing there signals product maturity and surfaces your SaaS to the 200M+ monthly active Windows Store users. SaasToStore generates the MSIX package via the PWABuilder API automatically.

What is the Snap Store and who uses it?+

The Snap Store is Canonical's app distribution platform for Linux, pre-installed on Ubuntu and supported on 40+ distributions. 40M+ Ubuntu users can install your SaaS with a single command: 'snap install your-app'. It's free to publish and the audience skews heavily towards developers and technical professionals — a high-value segment for B2B SaaS.

Does publishing on 7 stores mean maintaining 7 app listings?+

Initial setup requires creating accounts and listings on each store (the biggest time investment). After that, SaasToStore's pipeline can push updates to all stores from a single build. Store listings themselves rarely need updates — only when you change the description, screenshots, or major features.

What is GitHub Releases as an app store?+

GitHub Releases lets you attach binaries (.exe, .dmg, .AppImage) to a GitHub release tag. Users download directly — no store account fee, no review, instant delivery. It's the go-to distribution channel for developer-facing tools and open-source SaaS. SaasToStore uses GitHub Releases as the primary artifact store for desktop builds.

How much does multi-store distribution cost with SaasToStore?+

The LAUNCH plan (from 15€) covers Android + Desktop across all 7 stores in a single build. Store account fees: Google Play 25$ one-time, Microsoft Store 19$ one-time, Amazon free, Samsung free, Snap Store free, Flathub free, GitHub free. Total one-time store setup: ~44$ for all paid stores.

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