COMPLETE PUBLISHING GUIDE

App Store Publishing — Every Store, No Code

Publishing a web app to app stores used to mean hiring Android developers, iOS developers, and desktop developers — separately. Today, if your app runs in a browser at an HTTPS URL, SaasToStore can publish it to 7 stores in a single pipeline: Google Play, Amazon Appstore, Samsung Galaxy Store, Microsoft Store, Mac App Store, Snap Store, and Flathub.

This guide covers what each store requires, how long review takes, what the costs are, and how to submit to all of them from one dashboard.

All 7 stores — requirements, costs, and review times

Store
Platform
Dev fee
Format
Review
Google Play
Android
$25 one-time
.aab
1–3 days
Amazon Appstore
Android
Free
.apk
1–5 days
Samsung Galaxy Store
Android
Free
.apk
1–5 days
Microsoft Store
Windows
$19 one-time
.msix
1–3 days
Mac App Store
macOS
$99/year
.app notarized
1–3 days
Snap Store
Linux
Free
.snap
1–3 days
Flathub
Linux
Free
.flatpak
1–2 weeks

Store-by-store publishing guides

Each store has its own requirements. Click a store for the complete step-by-step guide:

What SaasToStore automates for every store

Task
SaasToStore
App signing (RSA-2048 keystore)
✅ Automated — keystore encrypted + stored
Icon generation (all sizes)
✅ AI-generated from your URL
Screenshots (phone + tablet)
✅ Auto-captured from your live app
Store listing (title, description, keywords)
✅ AI-generated (Claude Haiku)
Feature graphic / banner
✅ AI-generated
Digital Asset Links (Android)
✅ Auto-configured
Privacy Policy generation
✅ AI-generated + hosted
Build packaging (.aab/.apk/.msi/.dmg/.AppImage)
✅ Automated pipeline
Multi-store one-click publish
✅ LAUNCH + PRO plans

Choose your publishing plan

MAKER

9 EUR

1 store (Google Play or GitHub Releases)

1 build with your branding

LAUNCH

from 15 EUR

All 7 stores (Android + Desktop)

1 full build set · Optional code signing

PRO

79 EUR/month

All stores + API

35 builds/month

See full pricing and feature comparison →

Frequently asked questions

What is app store publishing?+

App store publishing is the process of submitting a packaged and signed application to an official app marketplace — such as Google Play, Apple App Store, Microsoft Store, or Amazon Appstore — so users can discover, install, and update it. Each store has its own technical requirements, review process, and packaging format.

Which app stores can I publish to with SaasToStore?+

SaasToStore supports 7 stores: Google Play, Amazon Appstore, Samsung Galaxy Store (Android), Microsoft Store (Windows), Mac App Store and GitHub Releases (macOS), Snap Store and Flathub (Linux).

Do I need separate apps for each store?+

No. SaasToStore builds a single set of artifacts from your web app URL: a signed .aab/.apk for Android stores, a .msi for Windows, a .dmg for macOS, and an .AppImage + Snap + Flatpak for Linux. One build — seven stores.

How long does app store review take?+

Review times vary: Google Play 1–3 days, Amazon Appstore 1–5 days, Samsung Galaxy Store 1–5 days, Microsoft Store 1–3 days, Mac App Store 1–3 days, Snap Store 1–3 days, Flathub 1–2 weeks.

How much does it cost to publish to all app stores?+

Developer accounts: Google Play $25 one-time, Apple $99/year, Microsoft $19 one-time (individual). Amazon and Samsung are free. SaasToStore LAUNCH plan (from 15 EUR one-shot) covers the build pipeline for Android + all Desktop stores.

Can I update my app across all stores at once?+

Yes. The SaasToStore PRO plan and PACK UPDATES plan include an Update Center — rebuild your app once and push updates to all connected stores simultaneously. Build credits: 5 sets with PACK, 35/month with PRO.

Do I need to know native development to publish on app stores?+

Not with SaasToStore. If your app runs at an HTTPS URL, SaasToStore handles the native packaging, signing, metadata generation, and store submission. No Android Studio, no Xcode, no Visual Studio.

One pipeline. Seven stores.

Check your app's compatibility for free — then choose which stores to target.

Start publishing — free