AMAZON APPSTORE PUBLISHING
Publish Your App to the Amazon Appstore — No Coding Required
SaasToStore generates your signed .apk automatically and connects to your Amazon Developer account for one-click publishing from the same dashboard where you manage your other stores.
Why the Amazon Appstore matters
180M+ Fire device users
Amazon Fire tablets dominate the education and kids tablet market. If your app targets students, parents, or schools, the Amazon Appstore is a distribution channel Google Play doesn't cover as well.
Windows 11 via Windows Subsystem for Android
Amazon Appstore apps run natively on Windows 11 via WSA — extending your Android app to hundreds of millions of Windows PCs without a separate build.
Free developer registration
No annual fee, unlike Google Play ($25 one-time) or Apple ($99/year). Lower barrier to list your app alongside Google Play.
Less competition
The Amazon Appstore has far fewer apps than Google Play. Organic visibility for niche and productivity apps is significantly higher.
How to publish to the Amazon Appstore in 5 steps
- 1
Create a free Amazon Developer account
Go to developer.amazon.com. Registration is completely free — no annual fee. Verify your identity and tax information (required for paid apps or in-app purchases).
- 2
Build your signed APK with SaasToStore
Paste your app URL, configure app name and package ID, and launch the build. SaasToStore generates a signed .apk and .aab. The .apk is what Amazon Appstore requires for submission.
- 3
Create your listing in the Amazon Developer Console
Add a new app in the Amazon Developer Console. SaasToStore provides AI-generated title, description, and keywords for your listing — paste them directly.
- 4
Upload the APK and store assets
Upload your .apk, 512×512 icon, 1024×500 feature graphic, and screenshots — all generated by SaasToStore. Fill in the content rating (IARC questionnaire).
- 5
Submit for review — or use one-click publishing
Submit manually, or connect your Amazon Developer credentials to SaasToStore for one-click publishing from your dashboard (LAUNCH and PRO plans). Amazon review: 1–5 business days.
Amazon Appstore vs Google Play — key differences
What's included with every Amazon Appstore build
- Signed .apk compatible with Amazon Appstore submission
- Signed .aab for Google Play (same build, same keystore)
- 512×512 icon + 1024×500 feature graphic (AI-generated)
- Screenshots for phone and tablet
- AI-generated store listing — title, description, keywords
- Encrypted keystore stored for future updates
- One-click Amazon Appstore publishing (LAUNCH + PRO plans)
Frequently asked questions
What is the Amazon Appstore?+
The Amazon Appstore is Amazon's Android app marketplace, preinstalled on all Amazon Fire tablets, Fire TV, and accessible via the Appstore app on any Android device. It reaches over 180 million Fire device owners worldwide and is especially strong in education, children's apps, and media consumption.
Is the Amazon Appstore only for Fire tablets?+
No. The Amazon Appstore is available as a sideloaded app on all Android phones and tablets. Amazon also distributes the appstore via the Windows Subsystem for Android, making your app available on Windows 11 PCs without a separate Microsoft Store submission.
Does Amazon charge a developer fee to publish?+
No. Amazon Appstore developer registration is completely free. There are no annual fees. Amazon takes 30% commission on paid apps and in-app purchases (20% for apps earning over $1M/year via the Small Business Accelerator Program).
Can I publish the same APK to Google Play and the Amazon Appstore?+
Yes. SaasToStore generates a signed .apk and .aab from the same build. The .aab is for Google Play; the .apk is used for Amazon Appstore and Samsung Galaxy Store. Both come from the same keystore, so your app identity is consistent across stores.
How long does Amazon Appstore review take?+
Amazon reviews typically take 1–5 business days. SaasToStore builds follow Amazon's technical requirements — correct APK signing, minimum API level, and valid package name — to minimise rejection.
Can SaasToStore publish directly to the Amazon Appstore?+
Yes. Connect your Amazon Developer credentials once in the SaasToStore dashboard. LAUNCH and PRO plan users can then publish with one click from the Multi-store Deploy tab.
What types of apps work best on the Amazon Appstore?+
Productivity tools, education apps, kids content, media players, and utilities perform well on Amazon. Fire tablets are common in schools and households — SaaS tools for students, parents, and knowledge workers have strong organic visibility in the Amazon Appstore.
Ready to reach 180M+ Amazon device users?
One build. One dashboard. Google Play, Amazon Appstore, Samsung Galaxy Store — and 4 more.
Build for Amazon Appstore