WEB APP → ANDROID TV
Publish your web app on Android TV
Why put your app on Android TV
The living room is an underserved screen. Google Play has a dedicated Android TV section with far less competition than the phone store, and a TV listing puts your product one click away on millions of TVs and streaming boxes. If your web app shows dashboards, media, menus or content that reads well from the couch, the big screen is a real channel.
Built for SaaS on the big screen
Android TV suits SaaS that reads well from a distance: live dashboards and analytics, internal tools and back-office screens, kiosk and digital-signage modes, media and catalog browsing. The same product your customers use on the phone becomes a 10-foot, lean-back experience — no separate codebase.
Where your Android TV app ships — the stores
- Google Play — the Android TV & Google TV store (Sony, TCL, Hisense, Philips, Xiaomi, Nvidia Shield, Chromecast with Google TV…)
- Amazon Appstore — the Fire TV store (Fire OS is Android-based, so the same APK works)
- One signed bundle ships to Android TV and phones at the same time
- Not Android: Samsung (Tizen), LG (webOS), Apple TV, Roku — outside our pipeline
How it works in 4 steps
1. Paste your app URL
Any HTTPS web app works — the same one you ship to phones.
2. Enable the Android TV option
One toggle adds the leanback launcher, a TV banner and remote navigation.
3. Build the signed .aab
We generate the keystore and a Play-ready bundle, emailed to you encrypted.
4. Upload to Google Play
Submit the bundle and pick the Android TV form factor in Play Console.
What we add for the TV form factor
- Leanback launcher entry — your app appears on the Android TV home row
- Automatic D-pad navigation — arrow keys move focus, OK selects
- Touchscreen marked optional — the same .aab still installs on phones
- TV banner generated from your icon
- Signed Android App Bundle (.aab) + APK, reusable keystore for updates
Will it pass Google's TV review? (the honest answer)
Android TV is driven by a remote, not touch. We add D-pad navigation so arrow keys move focus and OK clicks the focused element — but final approval depends on your app actually being usable from the couch: clear focusable buttons, no tiny touch-only controls, no flows that need a keyboard. We recommend shipping first to a Play internal-testing track and checking it with a real remote before going public. Apps with clean, button-driven layouts pass most easily.
Frequently asked questions
Can I publish a web app to Android TV?+
Yes. SaaSToStore wraps your web app in a Capacitor build with the leanback launcher and injects D-pad navigation, producing a signed .aab that Google Play accepts as an Android TV app. It works best when your app is usable with a remote.
Do I need anything special?+
A Google Play developer account (one-time 25$ fee). Your app should be navigable without touch — buttons and links that can take focus. We add the remote navigation layer automatically.
Will my app pass Google Play's TV review?+
We add everything Google requires technically (leanback launcher, touchscreen-optional, banner, D-pad navigation). Approval still depends on your app being usable with a remote, so we recommend testing on an internal track first.
Does the same build still work on phones?+
Yes. We mark touchscreen as not required and keep the normal launcher, so the same signed .aab installs on phones and shows up on Android TV — one bundle for both.
How is D-pad navigation handled?+
We inject a spatial-navigation layer into the WebView: arrow keys move focus to the nearest element in that direction and OK clicks it, with a visible focus outline. Apps with clear focusable elements work best.
How much does it cost?+
There's a free build to try it; paid plans start at 9€ one-time for your own branding. Google's 25$ developer fee is separate and one-time.
Put your app on Android TV
Paste your URL, enable Android TV, and we build the signed bundle.
Build my Android TV app — free